ACA Training for Independent Agents
Whether you are preparing to write your first ACA application or strengthening an established agency, ACA Training Ground provides practical education developed around the everyday needs of independent agents.
Marketplace Wednesdays
Join us every week for Marketplace Wednesdays — our signature live training broadcast where industry experts, high-producing agents, and special guests break down what is actually working in the ACA marketplace.
Upcoming Marketplace Wednesdays Sessions
Join the ACA Training Ground Facebook Group
The premier Facebook community for ACA agents. Connect with thousands of like-minded independent professionals, ask questions, learn compliance best practices, and get real-world answers with no recruiting, no need to move contracts, and zero BS.
What's Inside the Community
- Daily peer-to-peer case problem solving
- Real-time carrier updates & commission news
- Weekly live streams & guest training
- Ethical, compliant sales strategies
Health Reimbursement Bridge Certification
Expand your knowledge of Health Reimbursement Bridge strategies with specialized professional education from Joshua Brooker. ACA Training Ground visitors can receive $20 off the certification course using the available founder's offer.
Save $20 on HRB CertificationThis is an affiliate link. ACA Training Ground may receive compensation if you purchase through this link, at no additional cost to you.
Course Outline: 6 Core Modules
Hover over any tile (or tap on mobile) to flip the card and explore the complete module breakdown.
ACA 101
The Foundations of ACA & Ethics
Essential foundations for new agents: understanding the Affordable Care Act, income qualifications, deadlines, mandates, and operating with client-first ethics.
Module 1 Outline
ACA 101
- What is ACA & can you make money in ACA?
- Key ACA & health insurance definitions
- Basics of getting started in the business
- How Marketplace plans work & who qualifies
- Important enrollment deadlines & recent mandates
- Ethical standards & acting in the client's best interest
Start Writing Business
Software, Quoting & First Applications
Step-by-step practical training on intake forms, quoting tools (HealthSherpa & Healthcare.gov), submitting clean applications, and listening to live sales calls.
Module 2 Outline
Start Writing Business
- Recommended agent software & tech setup
- Client intake forms & compliant consent forms
- Explaining ACA coverage simply to clients
- Basic & advanced quoting on HealthSherpa
- Submitting applications via Healthcare.gov & HealthSherpa
- Reading eligibility letters & live sales calls review
All About Retention
Customer Service & Protecting Your Book
Retention is where real long-term income is built. Learn post-sale customer service, handling document requests, resolving grace periods, and defending your book.
Module 3 Outline
All About Retention
- Post-sale client communication & customer service
- Managing updates to active applications
- Handling document verification requests & explanations
- Resolving delinquent accounts & grace periods
- Renewing clients smoothly during Open Enrollment
- Automated workflows, cross-selling & AOR defense
Advanced Topics
Nuances, Complex Cases & Group Strategies
Deep dive into tricky qualification scenarios, special enrollment periods, advanced quoting, handling complaints, and ICHRA/QSEHRA bridge strategies.
Module 4 Outline
Advanced Topics
- ACA income qualification nuances & edge cases
- Application nuances & eligibility troubleshooting
- Advanced plan quoting & optimization
- Mastering the 150% FPL Special Enrollment Period
- HSA, ICHRA & QSEHRA health reimbursement setups
- Handling carrier & consumer complaints compliantly
Marketing Advice for ACA
Lead Generation & Client Acquisition
Proven strategies for attracting qualified ACA consumers across social media, inbound channels, community presence, and compliant digital marketing.
Module 5 Outline
Marketing Advice for ACA
- Social media lead generation strategies
- Inbound call marketing fundamentals
- Compliant marketing practices & disclosures
- Referral partner networks & local presence
- Budgeting & tracking lead conversion ROI
Preparing for a Successful OEP
Open Enrollment Playbook & Scaling
The comprehensive Open Enrollment playbook: preparing your tech stack, staffing, calendar planning, book renewals, and maximizing 4th-quarter production.
Module 6 Outline
Preparing for a Successful OEP
- Pre-OEP calendar planning & pipeline preparation
- Client renewal outreach campaigns & automation
- Managing high-volume call days & staffing
- Technology & CRM workflows under heavy load
- Post-OEP wrap-up & transition into retention mode
Ready to Accelerate Your ACA Knowledge?
We are actively updating and expanding our course curriculum to ensure you have the latest guidelines and strategies.
Updating for 2027 - Join the Waitlist!Free ACA Resources
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